I have experienced in the last 5 weeks in Brazil a marathon presentation with friends, investors and universities, trying to explain the best business between Brazil and USA, how the majority of Brazilians live in USA, and technical events such as: how to buy cheap houses in USA, how to do best business between BR and US, The best courses and training in US, How to do a interchange in US and Canada, IFRS, US GAAP, SOX and IPO. Now let’s go to Miami, NY and Chicago!!! And return to SP, RJ, SC and RS ---- O Brasil ta bombando!!! Vamo nessa!!!! E o caminho esta aberto para estudarmos nos EUA e tirarmos bom proveito com precos mais baratos do que no Brasil!!!
But. Let’s keep focus on this issue, I think that is very important we talk about these issues and I know that you have a lot of presentations to do for your bosses, friends and others…I have look for some tips that I’d like to share with you.
The key to delivering a successful day-long presentation is holding the audience’s attention throughout. This is difficult enough to do with an hour-long presentation, and can become quite a challenge during a marathon presentation.
After producing informative, relevant content for your presentation, put together a game plan for delivering your content in a way that doesn’t come across as repetitive, or worse, boring.
Start by thinking of your presentation day as “an event,” rather than as “a presentation.” With your slide deck as the foundation of the day’s program, plan your presentation delivery carefully and make use of multiple delivery vehicles to help keep your audience engaged throughout. Here are a few ideas:
1. Visuals – Make use of impactful imagery that reinforces your message and supplements your verbal presentation. Avoid overloading your visual aids with bullets. The audience doesn’t need to read what you are saying. In addition, images are processed faster than text alone and are remembered for much longer.
2. Flash Demos – Sometimes it’s best to let your audience watch your product or service come to life, rather than hear you explain its features or benefits. Flash demos are ideal for revealing complex concepts in a simple, easy-to-understand format. And because they’re visual, they help connect with the audience.
3. Videos – This medium captivates like nothing else and can be used to quickly communicate a message. Use video content that may be a metaphor for the point you are trying to make, or you can use video to show a customer testimonial. Whatever the case, videos are an engaging way to see your words in action.
4. Roundtable/Panel Discussions – Give yourself a break and invite experts to speak and answer questions about a specific topic that they are more knowledgeable about than you are. Well-known experts lend credibility, but even if they are not familiar to your audience, a different voice that offers a unique perspective helps keep things interesting.
5. Breakout Sessions – Some audience members may want more from a specific topic within your overall presentation. Conducting lunchtime breakout sessions that focus on these topics allows you to provide drilldowns into a number of key areas that audience members may find most useful and informative. And breakouts break up the day!
6. Props – Use props that are relevant to the content of your presentation, and stay away from merely using unrelated props for show. For example, bring in a model of your new product, but don’t pull a bunny out of a hat. Props are a great way to interact and connect with your audience, making your message stickier. Better yet, allow your audience to take your props home so that they will always associate the object with what you had to say.
Presenting a full day of content doesn’t have to be a struggle to keep your audience awake. Use one or all of our suggestions above to break up your presentation and keep your audience tuned in and interested. After that good look, but make sure that this is very important to your life and your career!
Success, hugs, Carlos Bispo.
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